A successful motion graphic must be well designed, communicate a strong narrative, and showcase real creativity.īy 2022, it is estimated that 82% of internet traffic will be video views, many of which will be content marketing videos. The combination you choose will depend on your intended purpose and the viewing environment. The making of a motion graphic generally entails scripting and scene direction, storyboarding, art direction, animation, and sound design. Motion graphics can be used in numerous channels of the marketing campaign, such as traditional television or online ads, instructional videos and tutorials, social media content, brand promotional videos, and culture marketing videos, allowing companies to showcase their brand, value, and mission across diverse platforms. These are very cost efficient as they can serve the company well for many years.
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Another popular use of motion graphics is for the creation of attractive and dynamic icons and logos that can positively reflect the company’s brand. This type of video acts as a sales piece and is used to sell a product or service. Finally, the main goal of the promotional video is to drive conversions. This may include visual tutorials, illustrating how something works, or helping viewers visualise data. The explainer video, in contrast, aims to distill abstract concepts into a clear picture that viewers can easily comprehend.
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The first is the emotive motion graphic, whose primary purpose is to elicit a strong emotional response from the viewer that motivates them to take action. There are three main categories of motion graphic videos that can be used to fulfill your marketing purposes. According to a Facebook study, even watching 10 seconds of a social media ad with motion graphics is enough to increase brand awareness. Most motion graphics range from 30 seconds to 3 minutes long, letting you make a far-reaching impact with less content.
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On Twitter, for example, tweets using GIFs boast 55% more engagement than those without. In the case of social media posts and ads, motion graphics can boost brand engagement and awareness by making your content more engaging. This makes it an ideal choice for social media posts, ads, presentations, and promotions. In fact, social videos elicit twelve times more shares than text and images combined. When well-done, they offer vast opportunities for your content to be liked, seen and shared on social media sites. The appeal of motion graphics to consumers also lies in its ability to evoke emotions. Motion graphics operate with these biological processes, making it an invaluable way to convey complex information. In addition to this, a study by MIT showed that humans process visual information in just thirteen milliseconds, making visual communication highly effective. This means that consumers are more likely to remember a message when motion graphics are used. This is statistically proven, as it has been shown that 95% of messages in videos are retained, compared to only 10% in text. Graphics and interesting visuals have the power to circumvent this by appealing to the senses, attracting consumer attention to give you the results you need. This means that most online content will be scanned, with uninteresting content being largely ignored. Research has proven that motion graphics increase your retention, click through, and conversion rates, and all without too much investment.įor example, according to a study by Microsoft, the average attention span of humans is eight seconds and is decreasing by a massive eighty eight percent each year. With motion graphics, you have limitless potential and control over your content, and can incorporate your brand message through your choice of colour, shape, sound, and movement. They can be created using a pre-existing animation or animation can be added to flat graphic elements in your content library using a visual editor. Motion graphics break down complex ideas into something that consumers can understand, conveying important information in a memorable and less time consuming way.
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Even without a specific narrative, motion graphics can enliven your logos, videos, presentations, and social media posts. These can be animated to add additional value to your content. Motion graphics elevate graphic design to the next level by putting design elements such as objects, shapes, images, and text into motion. Motion graphics, which is, graphic design in motion, can make all the difference in getting your message across simply and dynamically. As attention spans continue to decrease in an oversaturated market, consumer conversion demands engaging and entertaining content.